4K HDR Summit returns to Seville for its 10th anniversary
- It returns to Seville eight years later, from November 11 to 14, at the Nissan Cartuja Auditorium
- The 4K HDR Summit 2024 will focus on the application of Artificial Intelligence in Audiovisual and the deployment of UHD in the five continents
- This tenth edition will have an exclusive agenda, with prestigious national and international entities, companies and experts from Asia, America and Europe.
The 4K HDR Summit, “Where technology and content have time to talk”, returns eight years later to Seville, the city where it started in 2015, and to which it returns consolidated as a world reference event on technology and content in Ultra High Definition (UHD), to celebrate its X anniversary.
The Andalusian capital will once again be the epicenter of the audiovisual industry, bringing together leading experts, companies and professionals from the sector to discuss the present and future of the most advanced audiovisual technology (UHD/4K, HDR, 8K) and its applications from November 11 to 14 at the Nissan Cartuja Auditorium. The first two days (Monday 11 and Tuesday 12 November) will be face-to-face and the following two will be virtual.
During its 2024 edition, and coinciding with the celebration of the 21st edition of the Seville European Film Festival, the 4K HDR Summit will offer a unique space where attendees can learn first-hand about the latest trends and advances in 4K production, post-production and broadcasting. From content creation to distribution on digital platforms, the event will cover all the key aspects of this technology, which is increasingly present in homes, cinemas and mobile devices, and which this year has reached Spanish viewers through La 1 UHD with the Eurocup and the Olympic Games.
Application of AI in Audiovisual and the deployment of UHD in the world.
One of the highlights of the 2024 edition will be the application of Artificial Intelligence in Audiovisual, which is transforming the industry at a dizzying pace by improving the quality of the user experience and optimizing content production and distribution processes. Several companies associated with the Spanish association UHD Spain will present solutions related to Artificial Intelligence: such as dynamic ad insertion and ad-supported free-to-air (FAST) solutions powered by AI or improved coverage of live events.
The 4K HDR Summit 2024 will also place special emphasis on the current and future deployment of Ultra High Definition in the five continents, with the help of experts and keynote speakers.
10 editions of the 4K HDR Summit
Throughout its nine editions, the 4K HDR Summit has been attended by hundreds of companies and institutions representing almost thirty countries around the world, from the United States, Canada, Colombia, Venezuela, Mexico, Argentina, Brazil and Australia to India, Thailand, Iran, Iran, Japan and Korea, including a large number of European countries such as Great Britain, Germany, France, Italy, Switzerland, Sweden, Norway, Finland, Denmark, Belgium, Turkey, Poland, Romania, Portugal, Andorra and Spain.
The 4K HDR Summit has been and continues to be an unmissable event for leading television networks and organizations worldwide, such as Japan’s NHK, the British BBC, the American Telemundo, Colombia’s Caracol TV, India’s Travel XP, France’s The Explorers and the international SKY and NASA, among many others.
In 2015 and 2016, the first two editions were held in the capital of Seville. The 2017, 2018 and 2019 editions were held in Malaga. During the pandemic, the 4K HDR Summit continued to be held in 100% virtual format in 2020. In 2021, 2022 and 2023 it continued in hybrid format, with two days in person and two virtual days, in the city of Malaga.
International and media impact
The 4K HDR Summit also remains an excellent networking opportunity to establish contacts, discover business opportunities and strengthen collaboration between professionals in the audiovisual sector, which reinforces the role of Seville as a global meeting point for innovation in UHD technology. In addition, there will be exclusive demonstrations of state-of-the-art equipment and an exhibition area where attendees will be able to interact with the most advanced technological innovations.
Since its inception in 2015, the 4K HDR Summit has had significant media coverage that has been increasing over the years as the event consolidated until reaching its 10th anniversary, which it celebrates in its 2024 edition. In its last edition in 2023, the event welcomed 450 high-level executive professionals from 19 countries. There were 200 companies and entities from the sector, including the International Olympic Committee’s production company, OBS, and Netflix; the major global 4K and 8K associations such as the UHD Alliance, Ultra HD Forum and 8K Association, and national players such as RTVE, RTVA, FORTA, Telefónica Servicios Audiovisuales and UHD Spain, among others; while 41 speakers from the Americas, Europe and Asia participated in person and virtually.
The conferences of the 4K HDR Summit 2024 can be followed on Medina Media Events‘ ‘The Observatory’ and will be available 24/365. On this platform, attendees can also schedule video meetings with other participants and speakers, in addition to exclusive virtual demonstrations.
