THE 4K HDR SUMMIT RETURNS IN NOVEMBER TO MALAGA IN HYBRID FORMAT, WITH TWO ON-SITE AND THREE VIRTUAL DAYS

• From November 14 to 18, the eighth edition of the 4K HDR Summit will take place at the National Digital Content Pole in Malaga to present the latest in 4K, HDR, and 8K technology.

• This is the main meeting point for the main technical and innovation managers of the Spanish audiovisual industry.

The main international meeting on technology and content in Ultra High Definition (UHD) is preparing its eighth edition, which will feature two days on-site to give professional attendees the opportunity to access first-class networking and meet exclusive demos of leading companies in the sector.

The opening day of the 4K HDR Summit will take place on Monday, November 14, and will serve as a face-to-face meeting to welcome new members and collaborators of the UHD SPAIN association, which was created in January 2021 with 30 founding members to promote the development of Ultra High Definition (UHD) in Spain. Currently, the association, with almost two years of life since its formation, has 40 associated companies.

Tuesday, November 15, which will also be face-to-face, will feature presentations on the most important events of the year in the international audiovisual scene. These two on-site days will give attendees the opportunity to see exclusive demonstrations by manufacturers and developers with solutions that coexist with Ultra High Definition, such as VR, XR, 5G…

A topic of relevance in this eighth edition will be the Metaverse, which in addition to being part of the agenda, can be experienced in the exclusive demonstration area of the 4K HDR Summit.

The different technological solutions that have been successfully applied in the last 12 months will be exhibited by leading audiovisual multinationals, such as Rohde & Schwarz, Hispasat, Eutelsat, Fraunhofer, Dolby, Canon, Ateme, Vestel, Synamedia, etc.

The 4K HDR Summit, after its seven previous editions, has established itself as the main meeting point for the main technical and innovation managers of the Spanish audiovisual industry.

THE CONSOLIDATION OF THE 4K HDR SUMMIT

The 4K HDR Summit also offers reports from the consulting firm OMDIA that reflect the evolution, present, and future, that the market is following and that has had a great momentum of audiovisual consumption in recent years.

All these issues have been the ones that have led Medina Media Events to expand the format of this year’s edition to two on-site and three virtual days, to give the opportunity for all projects related to UHD worldwide to have visibility and to be shared academically by the technology and content community in high quality.

Since 2015 the 4K HDR Summit has not missed its appointment with the “top engineers” and “top content producers”, who accepted the invitation of Medina Media Events to meet once a year and share the progress and experiences of each one, in order to improve the user experience that viewers would have with content and receiving devices in Ultra High Definition (UHD).

UHD SPAIN ASSOCIATION 

This year’s agenda will devote the first day to presenting all the work being done by the association UHD SPAIN, which will present at the 4K HDR Summit the second edition of the White Book on UHD in Spain.

UHD Spain is a non-profit association created on January 26, 2021, to promote Ultra High Definition (UHD) in Spain. Currently, there are already 40 associated companies: ADM, Agile Content, Ametic, Ateme, Atresmedia, Axion, Canal Sur, Canon, CCMA, Cellnex, Cires21, COITT, Dolby, Egatel, Fecotel, Fenitel, Forta, Fraunhofer, Gradiant, Gsertel, Henneo, Hispasat, Hurí, Lavinia, Mediapro, Medina Media, Optiva Media, Rohde &. Schwarz, RTVE, Sapec, Secuoya, Synamedia, Tedial, Telecom CLM, Televés, TRedess, UPM, Uteca, Vestel and Video-MOS.

Several television channels, production companies, associations, and professionals have already communicated their intention to join UHD SPAIN as partners or collaborators, and the formal act of incorporation will take place at the National Digital Content Pole in Malaga.