THE FIRST OLYMPIC GAMES IN UHD, REVIEWED BY ITS PROTAGONISTS, AT THE 4K-HDR SUMMIT

The Tokyo 2020 Olympic Games, the first to be broadcast with Ultra High Definition (UHD) as a television standard, will be reviewed at the 4K-HDR Summit by the managers of the production company that realizes them, OBS (Olympic Broadcasting Services).

Isidoro Moreno (Engineering Director of OBS) and Guillermo Jiménez (Broadcast Engineering Director) will review the lights and shadows of the main global television event in 2021. New technologies such as 5G, Cloud, and IP connections have been incorporated in this event and will also be adapted to the Beijing 2022 Winter Olympic Games.

Twelve regional broadcasters (such as Eurovision, Eurosport/Discovery, and NBC-Universal, among them) broadcast in UHD these Olympic Games, which in Asia and especially in Japan had a massive television audience. Preventive home isolation due to the COVID 19 pandemic was a major trigger for the high number of viewers. 

The 4K-HDR Summit which kicks off on November 15 at the ‘Polo Nacional de Contenidos Digitales’ located in Malaga, is the world’s leading event for new television technologies such as 4K, HDR (High Dynamic Range), 8K, etc.

The 4K-HDR Summit, organized by Medina Media Events, is attended by leading international experts on Ultra High Definition (UHD) and annually reviews the news, experiences, and success stories of major operators and manufacturers. The aim of this event is to exchange knowledge and to provide viewers with the best possible user experience.

“The results achieved in the swimming events were especially spectacular,” says Isidoro Moreno, who acknowledges that the surfing competitions were the most difficult to cover.

Regarding the Beijing 2022 Olympic Winter Games, Guillermo Jiménez said that the opening and closing ceremonies, as well as the skating and the Olympic jumps, would be produced in 8K.

Jimenez also said that the Chinese capital continues to develop collaboration with Alibaba Cloud to progress in the work they have already done this year in Tokyo 2020.

The 4K-HDR Summit celebrates its seventh edition this year and will be attended by top-level speakers from Asia, the United States, and Europe. In addition this year, the summit is supported by multinational companies such as Dolby, Ateme, Synamedia, Tedial, Vestel, Fraunhofer, Rohde & Schwarz, Eutelsat, Hispasat, Nokia, Canon, Cellnex, Axión, Vestel, among others.

Visit the 4K-HDR Summit website for more information on how you can participate or be a sponsor.